{"id":4741,"date":"2026-02-23T08:25:00","date_gmt":"2026-02-23T05:25:00","guid":{"rendered":"https:\/\/topraktaumutvar.com.tr\/index.php\/2026\/02\/23\/tarladan-sofraya-denmisti-tarim-kredi-marketlerde-gercek-tablo\/"},"modified":"2026-02-23T08:25:00","modified_gmt":"2026-02-23T05:25:00","slug":"tarladan-sofraya-denmisti-tarim-kredi-marketlerde-gercek-tablo","status":"publish","type":"post","link":"https:\/\/topraktaumutvar.com.tr\/index.php\/2026\/02\/23\/tarladan-sofraya-denmisti-tarim-kredi-marketlerde-gercek-tablo\/","title":{"rendered":"Tarladan sofraya denmi\u015fti: Tar\u0131m Kredi Marketler\u2019de ger\u00e7ek tablo"},"content":{"rendered":"<p>Tarladan sofraya slogan\u0131yla kurulan Tar\u0131m Kredi Marketler, kuruldu\u011fu ama\u00e7tan h\u0131zla uzakla\u015farak art\u0131k hem \u00e7ift\u00e7iye hem de t\u00fcketiciye vaat etti\u011fi fayday\u0131 sunam\u0131yor. \u00c7ift\u00e7ilerden sa\u011flanan \u00fcr\u00fcnlerin azalmas\u0131, tedarik yap\u0131s\u0131n\u0131n de\u011fi\u015fmesi ve piyasa operasyonlar\u0131, kurulu\u015fun \u201c\u00e7ift\u00e7iden do\u011frudan t\u00fcketiciye\u201d hedefini ger\u00e7ekle\u015ftiremedi\u011fini ortaya koyuyor.<\/p>\n<h3>Kurulu\u015f amac\u0131 ve slogan<\/h3>\n<p>Tar\u0131m Kredi Marketler, 2017 y\u0131l\u0131nda \u00e7ift\u00e7inin \u00fcretti\u011fi mal\u0131 do\u011frudan t\u00fcketiciye ula\u015ft\u0131rmay\u0131, arac\u0131lar\u0131 ortadan kald\u0131rmay\u0131 ve g\u0131da fiyatlar\u0131nda istikrar sa\u011flamay\u0131 ama\u00e7layarak faaliyete ge\u00e7mi\u015fti. Ba\u015flang\u0131\u00e7ta, kurulu\u015f amac\u0131n\u0131n do\u011frultusunda do\u011frudan \u00e7ift\u00e7iden al\u0131nan \u00fcr\u00fcnler, marketlerde vatanda\u015fa sunulsa da zamanla bu \u00f6zelli\u011finden h\u0131zla uzakla\u015ft\u0131. \u00d6zellikle H\u00fcseyin Ayd\u0131n d\u00f6neminde marketlerin kurulu\u015f amac\u0131 tamamen unutuldu.<\/p>\n<p>\u00d6z \u00c7ay \u00f6rne\u011finde oldu\u011fu gibi, \u00e7ay \u00fcreticisi kooperatif \u00fcyelerinden y\u00fczde 1 komisyonla al\u0131nan \u00e7ay marketlerde sat\u0131\u015fa sunulurken, bu model H\u00fcseyin Ayd\u0131n d\u00f6neminde de\u011fi\u015ferek, \u00e7ay al\u0131m\u0131 bile arac\u0131 \u015firketler \u00fczerinden daha y\u00fcksek fiyatla tedarik edilmeye ba\u015fland\u0131.<\/p>\n<h3>Tedarik yap\u0131s\u0131nda b\u00fcy\u00fck de\u011fi\u015fim<\/h3>\n<p>Marketlerde sat\u0131lan bakliyat \u00fcr\u00fcnlerinde bile arac\u0131 pay\u0131 artarken, kooperatiflerin \u00e7ift\u00e7iden bakliyat al\u0131mlar\u0131nda da ciddi d\u00fc\u015f\u00fc\u015fler ya\u015fand\u0131. Sebze ve meyve al\u0131mlar\u0131, do\u011frudan halden yap\u0131l\u0131rken, bir\u00e7ok \u00fcr\u00fcn arac\u0131 fason \u015firketler \u00fczerinden \u00fcretiliyor. \u00c7ift\u00e7i ve t\u00fcketici a\u00e7\u0131s\u0131ndan kurulu\u015fun asli i\u015flevi yerine getirilmiyor, olu\u015fan zarar ise do\u011frudan \u00e7ift\u00e7inin \u00f6z kaynaklar\u0131ndan transfer edilen finansla kapat\u0131l\u0131yor.<\/p>\n<div data-channel=\"121\" data-advert=\"temedya\" data-rotation=\"120\" class=\"mb-3 text-center\"><\/div>\n<div data-channel=\"121\" data-advert=\"temedya\" data-rotation=\"120\" class=\"mb-3 text-center\"><\/div>\n<h3>Finansal \u015feffafl\u0131k ve kaynak kullan\u0131m\u0131<\/h3>\n<p>\u00c7ift\u00e7iye kulland\u0131r\u0131lan kredi miktar\u0131n\u0131, \u00fcr\u00fcn al\u0131mlar\u0131n\u0131 ve kooperatiflerin mali durumunu ortaya koyan faaliyet raporlar\u0131n\u0131n art\u0131k yay\u0131mlanmamas\u0131n\u0131n nedenlerinden biri de, Tar\u0131m Kredi Marketlerde \u00fcr\u00fcn tedarikinin do\u011frudan \u00e7ift\u00e7iden yap\u0131lmad\u0131\u011f\u0131n\u0131n g\u00f6r\u00fclmesinin istenmemesinden kaynaklan\u0131yor.<\/p>\n<p>Her y\u0131l Merkez Birli\u011finin web sayfas\u0131nda yay\u0131nlanan faaliyet raporlar\u0131, art\u0131k kald\u0131r\u0131lm\u0131\u015f durumda. 2024 y\u0131l\u0131na ait faaliyet raporu yay\u0131nlanmad\u0131\u011f\u0131 i\u00e7in \u00e7ift\u00e7iden al\u0131nan \u00fcr\u00fcn miktar\u0131n\u0131n ne kadar oldu\u011funu bilmiyoruz. Ancak en son yay\u0131nlanan 2023 y\u0131l\u0131 faaliyet raporu zaten \u00e7ift\u00e7i aleyhine olan tabloyu ortaya koymu\u015ftu.<\/p>\n<h3>\u00c7ift\u00e7iden al\u0131nan \u00fcr\u00fcnlerde sert d\u00fc\u015f\u00fc\u015f<\/h3>\n<p>2023 y\u0131l\u0131nda kooperatiflerin \u00e7ift\u00e7iden yapt\u0131\u011f\u0131 al\u0131mlarda sadece meyve-sebzede y\u00fczde 17 oran\u0131nda bir art\u0131\u015f g\u00f6r\u00fcn\u00fcrken, di\u011fer b\u00fct\u00fcn \u00fcr\u00fcnlerde ciddi d\u00fc\u015f\u00fc\u015fler dikkat \u00e7ekmi\u015fti. \u00d6rne\u011fin \u00e7eltik y\u00fczde 31, ay\u00e7i\u00e7e\u011fi y\u00fczde 68, arpa y\u00fczde 58, dane m\u0131s\u0131r y\u00fczde 29, makarnal\u0131k bu\u011fday y\u00fczde 50 ve yemlik bu\u011fday y\u00fczde 97 oran\u0131nda azalm\u0131\u015ft\u0131. D\u00fc\u015f\u00fcn\u00fcn Tar\u0131m Kredi Kooperatiflerinin yem fabrikalar\u0131 olmas\u0131na ra\u011fmen \u00e7ift\u00e7iden al\u0131nan yemlik bu\u011fday al\u0131m\u0131 40 bin tondan bin 300 tona gerilemi\u015fti.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" height=\"769\" src=\"https:\/\/tarimdanhabercom.teimg.com\/tarimdanhaber-com\/uploads\/2026\/02\/image-32.png\" width=\"539\" \/><\/p>\n<h3>Market projesi neden hedefinden uzakla\u015ft\u0131?<\/h3>\n<p>Tar\u0131m Kredi Marketler, ba\u015flang\u0131\u00e7ta \u00e7ift\u00e7i ve t\u00fcketici aras\u0131nda arac\u0131s\u0131z bir k\u00f6pr\u00fc kurmay\u0131 hedefliyordu. Ancak s\u00fcre\u00e7 i\u00e7inde; arac\u0131 \u015firketlerin pay\u0131n\u0131n artmas\u0131, \u00e7ift\u00e7i ortaklardan \u00fcr\u00fcn al\u0131m\u0131n\u0131n ciddi \u015fekilde d\u00fc\u015fmesi ve tedarik modelinin de\u011fi\u015fmesiyle birlikte kurulu\u015f amac\u0131ndan uzakla\u015f\u0131ld\u0131. K\u00f6t\u00fc y\u00f6netim ve finansman tercihleriyle birlikte marketlerin, t\u00fcketici a\u00e7\u0131s\u0131ndan g\u0131da fiyatlar\u0131na beklenen katk\u0131y\u0131 sa\u011flayamad\u0131\u011f\u0131; buna kar\u015f\u0131l\u0131k \u00e7ift\u00e7i kaynaklar\u0131n\u0131 h\u0131zla t\u00fcketen bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p><strong>Yar\u0131n: Tar\u0131m Kredi Marketlerde finansman modeli: \u00c7ift\u00e7i kaynaklar\u0131yla b\u00fcy\u00fcyen sermaye, artan zarar<\/strong><\/p>\n<div class=\"article-source py-3 small \">\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Tarladan sofraya slogan\u0131yla kurulan Tar\u0131m Kredi Marketler, kuruldu\u011fu ama\u00e7tan h\u0131zla uzakla\u015farak art\u0131k hem \u00e7ift\u00e7iye hem de t\u00fcketiciye vaat etti\u011fi fayday\u0131 sunam\u0131yor. \u00c7ift\u00e7ilerden sa\u011flanan \u00fcr\u00fcnlerin azalmas\u0131, tedarik yap\u0131s\u0131n\u0131n de\u011fi\u015fmesi ve piyasa operasyonlar\u0131, kurulu\u015fun \u201c\u00e7ift\u00e7iden do\u011frudan t\u00fcketiciye\u201d hedefini ger\u00e7ekle\u015ftiremedi\u011fini ortaya koyuyor. Kurulu\u015f amac\u0131 ve slogan Tar\u0131m Kredi Marketler, 2017 y\u0131l\u0131nda \u00e7ift\u00e7inin \u00fcretti\u011fi mal\u0131 do\u011frudan t\u00fcketiciye ula\u015ft\u0131rmay\u0131, arac\u0131lar\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-4741","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-tarim-haberleri"],"_links":{"self":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/4741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4741"}],"version-history":[{"count":0,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/4741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/media\/4742"}],"wp:attachment":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}