{"id":5183,"date":"2026-07-12T12:08:00","date_gmt":"2026-07-12T09:08:00","guid":{"rendered":"https:\/\/topraktaumutvar.com.tr\/index.php\/2026\/07\/12\/zincir-marketler-buyuyor-peki-ciftci-neden-kazanamiyor-ergin-kahveci-uretici-acisindan-tehlikeyi-anlatti\/"},"modified":"2026-07-12T12:08:00","modified_gmt":"2026-07-12T09:08:00","slug":"zincir-marketler-buyuyor-peki-ciftci-neden-kazanamiyor-ergin-kahveci-uretici-acisindan-tehlikeyi-anlatti","status":"publish","type":"post","link":"https:\/\/topraktaumutvar.com.tr\/index.php\/2026\/07\/12\/zincir-marketler-buyuyor-peki-ciftci-neden-kazanamiyor-ergin-kahveci-uretici-acisindan-tehlikeyi-anlatti\/","title":{"rendered":"Zincir marketler b\u00fcy\u00fcyor, peki \u00e7ift\u00e7i neden kazanam\u0131yor? Ergin Kahveci \u00fcretici a\u00e7\u0131s\u0131ndan tehlikeyi anlatt\u0131"},"content":{"rendered":"<p><strong>Dosya Haber: G\u0131da perakendesinde sessiz d\u00f6n\u00fc\u015f\u00fcm-3 \/ <\/strong>T\u00fcrkiye&#8217;de son y\u0131llarda zincir marketlerin say\u0131s\u0131 h\u0131zla artarken, kamuoyundaki tart\u0131\u015fmalar \u00e7o\u011funlukla fiyatlar ve rekabet \u00fczerinden y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>\n<p>Ancak tar\u0131m politikalar\u0131 uzman\u0131 Ergin Kahveci&#8217;ye g\u00f6re as\u0131l dikkat edilmesi gereken konu, g\u0131da perakendesindeki b\u00fcy\u00fcmenin tar\u0131msal \u00fcretim \u00fczerindeki uzun vadeli etkileri.<\/p>\n<p>ABD Tar\u0131m Bakanl\u0131\u011f\u0131&#8217;n\u0131n (USDA) 2026 T\u00fcrkiye G\u0131da Perakendesi Raporu, organize marketlerin sekt\u00f6rdeki a\u011f\u0131rl\u0131\u011f\u0131n\u0131 rakamlarla ortaya koyarken, bu tablo yaln\u0131zca perakende sekt\u00f6r\u00fcn\u00fc de\u011fil, \u00fcreticiden t\u00fcketiciye uzanan t\u00fcm g\u0131da zincirini ilgilendiriyor.<\/p>\n<h3>G\u00fc\u00e7 dengesi de\u011fi\u015fiyor<\/h3>\n<p>USDA verilerine g\u00f6re organize marketler art\u0131k T\u00fcrkiye&#8217;deki g\u0131da sat\u0131\u015flar\u0131n\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftiriyor. \u0130lk 10 market markas\u0131 organize perakendenin y\u00fczde 46&#8217;s\u0131n\u0131 elinde bulundururken, \u015firket birle\u015fmeleri dikkate al\u0131nd\u0131\u011f\u0131nda bu yap\u0131 fiilen alt\u0131 b\u00fcy\u00fck grubun kontrol\u00fcne yakla\u015fm\u0131\u015f durumda.<\/p>\n<p>Ergin Kahveci, bu geli\u015fmenin sadece marketler aras\u0131ndaki rekabeti de\u011fil, \u00fcreticinin pazarl\u0131k g\u00fcc\u00fcn\u00fc de do\u011frudan etkileyebilece\u011fini belirtiyor.<\/p>\n<h3>\u00dcretici pazarl\u0131k g\u00fcc\u00fcn\u00fc kaybedebilir<\/h3>\n<p>Kahveci&#8217;ye g\u00f6re g\u0131da ticaretinde al\u0131c\u0131 say\u0131s\u0131n\u0131n azalmas\u0131, \u00fcretici a\u00e7\u0131s\u0131ndan \u00f6nemli bir risk olu\u015fturuyor.<\/p>\n<p>\u00dcr\u00fcn\u00fc sat\u0131n alan b\u00fcy\u00fck al\u0131c\u0131lar\u0131n say\u0131s\u0131 azald\u0131k\u00e7a fiyat belirleme g\u00fcc\u00fc \u00fcreticiden uzakla\u015f\u0131yor. \u00d6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u00e7ift\u00e7iler, \u00fcr\u00fcnlerini daha s\u0131n\u0131rl\u0131 say\u0131da al\u0131c\u0131ya satmak zorunda kalabiliyor.<\/p>\n<p>Bu durum zamanla \u00fcreticinin gelirini, \u00fcretim planlamas\u0131n\u0131 ve yat\u0131r\u0131m kararlar\u0131n\u0131 do\u011frudan etkileyebilecek bir yap\u0131ya d\u00f6n\u00fc\u015febilir.<\/p>\n<h3>Zincir marketler sadece sat\u0131\u015f yapm\u0131yor<\/h3>\n<p>Ergin Kahveci, d\u00fcnyadaki \u00f6rneklerde b\u00fcy\u00fck perakende zincirlerinin yaln\u0131zca sat\u0131\u015f noktas\u0131 olarak faaliyet g\u00f6stermedi\u011fini hat\u0131rlat\u0131yor.<\/p>\n<div data-channel=\"121\" data-advert=\"temedya\" data-rotation=\"120\" class=\"mb-3 text-center\"><\/div>\n<div data-channel=\"121\" data-advert=\"temedya\" data-rotation=\"120\" class=\"mb-3 text-center\"><\/div>\n<p>Bug\u00fcn bir\u00e7ok uluslararas\u0131 perakende \u015firketi;<\/p>\n<ul>\n<li>s\u00f6zle\u015fmeli \u00fcretim yapt\u0131r\u0131yor,<\/li>\n<li>kendi markal\u0131 \u00fcr\u00fcnlerini \u00fcrettiriyor,<\/li>\n<li>depolama yat\u0131r\u0131mlar\u0131 ger\u00e7ekle\u015ftiriyor,<\/li>\n<li>lojistik a\u011flar\u0131n\u0131 y\u00f6netiyor,<\/li>\n<li>\u00fcr\u00fcn tedarik s\u00fcre\u00e7lerini do\u011frudan kontrol ediyor.<\/li>\n<\/ul>\n<p>Bu modelin zaman i\u00e7inde T\u00fcrkiye&#8217;de de daha belirgin hale gelebilece\u011fine dikkat \u00e7ekiliyor.<\/p>\n<h3>\u00c7ift\u00e7i a\u00e7\u0131s\u0131ndan risk nerede?<\/h3>\n<p>Kahveci&#8217;ye g\u00f6re en b\u00fcy\u00fck risk, \u00fcreticinin ba\u011f\u0131ms\u0131z hareket alan\u0131n\u0131n daralmas\u0131.<\/p>\n<p>\u00dcretici \u00fcr\u00fcn\u00fcn\u00fc satabilmek i\u00e7in belirli al\u0131c\u0131lara ba\u011f\u0131ml\u0131 hale geldi\u011finde;<\/p>\n<ul>\n<li>fiyat pazarl\u0131\u011f\u0131 zay\u0131fl\u0131yor,<\/li>\n<li>\u00fcretim modeli al\u0131c\u0131n\u0131n taleplerine g\u00f6re \u015fekilleniyor,<\/li>\n<li>\u00fcr\u00fcn deseninde \u00e7e\u015fitlilik azalabiliyor,<\/li>\n<li>k\u00fc\u00e7\u00fck i\u015fletmeler rekabet etmekte zorlanabiliyor.<\/li>\n<\/ul>\n<p>Bu nedenle konu yaln\u0131zca market say\u0131s\u0131yla s\u0131n\u0131rl\u0131 g\u00f6r\u00fclmemeli.<\/p>\n<h3>Kamusal d\u00fczenleyici mekanizmalar\u0131n \u00f6nemi art\u0131yor<\/h3>\n<p>Ergin Kahveci, geli\u015fmi\u015f \u00fclkelerde perakende sekt\u00f6r\u00fcndeki yo\u011funla\u015fman\u0131n rekabet hukuku ve kamu otoriteleri taraf\u0131ndan yak\u0131ndan izlendi\u011fini hat\u0131rlat\u0131yor.<\/p>\n<p>T\u00fcrkiye&#8217;de de tar\u0131m piyasas\u0131n\u0131n sa\u011fl\u0131kl\u0131 i\u015flemesi i\u00e7in;<\/p>\n<ul>\n<li>\u00fcretici \u00f6rg\u00fctlerinin g\u00fc\u00e7lendirilmesi,<\/li>\n<li>kooperatif\u00e7ili\u011fin etkin hale getirilmesi,<\/li>\n<li>rekabet kurallar\u0131n\u0131n titizlikle uygulanmas\u0131,<\/li>\n<li>\u00fcretici ile t\u00fcketici aras\u0131ndaki piyasa dengesinin korunmas\u0131<\/li>\n<\/ul>\n<p>gerekti\u011fini ifade ediyor.<\/p>\n<h3>Ama\u00e7 marketleri su\u00e7lamak de\u011fil<\/h3>\n<p>Kahveci, analizinde \u00f6nemli bir ayr\u0131m da yap\u0131yor.<\/p>\n<p>Zincir marketlerin b\u00fcy\u00fcmesini tek ba\u015f\u0131na olumsuz bir geli\u015fme olarak de\u011ferlendirmeyen Kahveci, as\u0131l meselenin piyasa yap\u0131s\u0131ndaki yo\u011funla\u015fman\u0131n hangi noktaya ula\u015ft\u0131\u011f\u0131 ve bunun \u00fcretici \u00fczerindeki etkilerinin do\u011fru analiz edilmesi oldu\u011funu belirtiyor.<\/p>\n<p>Modern perakendenin t\u00fcketici a\u00e7\u0131s\u0131ndan \u00f6nemli avantajlar sundu\u011funu ifade eden Kahveci, buna kar\u015f\u0131n \u00fcreticinin pazarl\u0131k g\u00fcc\u00fcn\u00fc koruyacak mekanizmalar\u0131n ayn\u0131 h\u0131zla geli\u015ftirilmesi gerekti\u011fini vurguluyor.<\/p>\n<h3>G\u0131da g\u00fcvenli\u011fi a\u00e7\u0131s\u0131ndan da \u00f6nemli<\/h3>\n<p>Kahveci&#8217;ye g\u00f6re \u00fcretici say\u0131s\u0131n\u0131n azalmas\u0131 veya \u00fcreticinin ekonomik olarak zay\u0131flamas\u0131 yaln\u0131zca \u00e7ift\u00e7iyi ilgilendiren bir konu de\u011fil.<\/p>\n<p>Uzun vadede;<\/p>\n<ul>\n<li>g\u0131da arz g\u00fcvenli\u011fi,<\/li>\n<li>fiyat istikrar\u0131,<\/li>\n<li>k\u0131rsal kalk\u0131nma,<\/li>\n<li>\u00fcretimde s\u00fcrd\u00fcr\u00fclebilirlik<\/li>\n<\/ul>\n<p>gibi ba\u015fl\u0131klarda da belirleyici rol oynayabilir.<\/p>\n<p>Bu nedenle g\u0131da perakendesindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn yaln\u0131zca ticari bir geli\u015fme olarak de\u011fil, tar\u0131m politikalar\u0131n\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan da de\u011ferlendirilmesi gerekiyor.<\/p>\n<p><strong>\u00d6ne \u00e7\u0131kan de\u011ferlendirmeler<\/strong><\/p>\n<p>-Organize marketlerin b\u00fcy\u00fcmesi tek ba\u015f\u0131na sorun de\u011fil.<br \/>\n-As\u0131l mesele, al\u0131m g\u00fcc\u00fcn\u00fcn az say\u0131da \u015firketin elinde toplanmas\u0131.<br \/>\n-\u00dcreticinin pazarl\u0131k g\u00fcc\u00fc zay\u0131flayabilir.<br \/>\n-S\u00f6zle\u015fmeli \u00fcretim ve \u00f6zel markal\u0131 \u00fcr\u00fcn modeli yayg\u0131nla\u015fabilir.<br \/>\n-\u00dcretici \u00f6rg\u00fctleri ve kooperatiflerin g\u00fc\u00e7lendirilmesi \u00f6nem kazan\u0131yor.<br \/>\n-Rekabetin korunmas\u0131, \u00fcreticinin s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan kritik g\u00f6r\u00fcl\u00fcyor.<\/p>\n<blockquote>\n<p><strong>\u00d6zel Dosya: G\u0131da perakendesinde sessiz d\u00f6n\u00fc\u015f\u00fcm<\/strong><\/p>\n<p><strong>DOSYA-1:<\/strong> <a href=\"https:\/\/www.tarimdanhaber.com\/abd-raporu-ortaya-koydu-turkiyede-gida-ticareti-6-buyuk-grubun-kontrolune-gidiyor\" target=\"_self\"><strong>ABD Tar\u0131m Bakanl\u0131\u011f\u0131 raporu: T\u00fcrkiye&#8217;de g\u0131da ticareti 6 b\u00fcy\u00fck grubun kontrol\u00fcne gidiyor!<\/strong><\/a><br \/>\n<strong>DOSYA-2: <a href=\"https:\/\/www.tarimdanhaber.com\/abd-tarim-bakanligi-raporunda-tarim-kredi-market-detayi-102-milyon-dolarlik-zarar-ve-dikkat-ceken-tespit\" target=\"_self\">USDA raporunda Tar\u0131m Kredi Market detay\u0131: Kaynak olarak Tar\u0131mdan Haber g\u00f6sterildi<\/a><\/strong><br \/>\n<strong>DOSYA-3: Zincir marketler b\u00fcy\u00fcyor, peki \u00e7ift\u00e7i neden kazanam\u0131yor?<\/strong><br \/>\nDOSYA-4: Ergin Kahveci uyard\u0131: Perakendede ba\u015flayan yo\u011funla\u015fma yar\u0131n tar\u0131msal \u00fcretime ta\u015f\u0131nabilir<\/p>\n<\/blockquote>\n<p><strong>Kaynak analiz&#8230;<\/strong><\/p>\n<p>Bu haber, tar\u0131m politikalar\u0131 uzman\u0131 Ergin Kahveci&#8217;nin USDA&#8217;n\u0131n 2026 T\u00fcrkiye G\u0131da Perakendesi Raporu \u00fczerine haz\u0131rlad\u0131\u011f\u0131 kapsaml\u0131 analizden yararlan\u0131larak haz\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n<p>Analizin tamam\u0131n\u0131 okumak i\u00e7in t\u0131klay\u0131n \u2192 [<a href=\"https:\/\/www.tarimdanhaber.com\/perakende-gida-pazari-buyumeye-devam-ederken-biz-nereye-savruluyoruz\" target=\"_self\"><strong>Perakende g\u0131da pazar\u0131 b\u00fcy\u00fcmeye devam ederken biz nereye savruluyoruz?<\/strong><\/a>]\n<div class=\"article-source py-3 small \">\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Dosya Haber: G\u0131da perakendesinde sessiz d\u00f6n\u00fc\u015f\u00fcm-3 \/ T\u00fcrkiye&#8217;de son y\u0131llarda zincir marketlerin say\u0131s\u0131 h\u0131zla artarken, kamuoyundaki tart\u0131\u015fmalar \u00e7o\u011funlukla fiyatlar ve rekabet \u00fczerinden y\u00fcr\u00fct\u00fcl\u00fcyor. Ancak tar\u0131m politikalar\u0131 uzman\u0131 Ergin Kahveci&#8217;ye g\u00f6re as\u0131l dikkat edilmesi gereken konu, g\u0131da perakendesindeki b\u00fcy\u00fcmenin tar\u0131msal \u00fcretim \u00fczerindeki uzun vadeli etkileri. ABD Tar\u0131m Bakanl\u0131\u011f\u0131&#8217;n\u0131n (USDA) 2026 T\u00fcrkiye G\u0131da Perakendesi Raporu, organize marketlerin &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5183","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-tarim-haberleri"],"_links":{"self":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/5183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=5183"}],"version-history":[{"count":0,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/5183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/media\/5184"}],"wp:attachment":[{"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=5183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=5183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topraktaumutvar.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=5183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}